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Publisher | Name | Objective | Type |
OneTrust | OptanonConsent | To store information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. | Technical |
OneTrust | OptanonAlertBoxClosed | To enable the website not to show the cookies consent banner more than once to a user. | Technical |
OneTrust | OptanonConsentUpdated | To enable the website to update consent choices based on whether visitors accept or withdraw consent for each category. | Technical |
Publisher | Name | Objective | Type |
| AB Tasty | ABTasty | To store all the experiments data: visitor ID, campaign history, timestamp and account settings. | Functional |
| AB Tasty | ABTastySession | To determine if the user is entering in a new session (also containing the landing page URL). | Functional |
Publisher | Name | Objective | Type |
| Content Square | _cs_id | To store technical user data. | Performance |
| Content Square | _cs_s | To store session replay data. | Performance |
| Content Square | _cs_c | To store user consent for using session data replay. | Performance |
| Content Square | _cs_mk_ga | To ensure that Google Analytics integration is well implemented. | Performance |
| Google Analytics | _ga | To distinguish users. | Performance |
| Google Analytics | _ga_<container-id> | To persist session state. | Performance |
| Google Analytics | _gid | To distinguish users | Performance |
| Google Analytics | _gac_<property-id> | To store campaign-related information for the user. | Performance |
| Google Analytics | FPID | To distinguish users. | Performance |
| Google Analytics | FPLC | To solve multi-domain tracking issues. | Performance |
| Publisher | Name | Objective | Type |
| _fbp | To identify browsers for the purposes of providing advertising and site analytics services. | Advertising | |
| _fbc | To personalise content (including ads), measure ads, produce analytics and provide a safer experience. | Advertising | |
| _pin_unauth | To group actions for users who cannot be identified by Pinterest. | Advertising | |
| TikTok | _ttp | To measure and improve the performance of TikTok advertising campaigns and to personalize the user's experience. | Advertising |
| Microsoft Bing Ads | _uetsid | To contain the session ID for a unique session. | Advertising |
| Microsoft Bing Ads | _uetvid | To store a unique and anoymized visitor ID. | Advertising |
| Snapchat | sc_at | To identify a visitor across multiple domains. | Advertising |
| Snapchat | _scid | To identify a visitor in the current session. | Advertising |
| Snapchat | _scid_r | To identify the browser for the visitor. | Advertising |
| Snapchat | _scsrid | To store the session ID for identifying interactions in the current session. | Advertising |
| Snapchat | _scsrid_r | To store the session ID for identifying interactions in the current session when reconnecting. | Advertising |
| Google Ads | _gcl_aw | To store ad click information and improve conversion attribution. | Advertising |
| Google Ads | _gcl_au | To store ad click information and improve conversion attribution. | Advertising |
| Wunderkind | bounceClientVisitXXXX | Used for specific product, user or campaign related data storage. | Advertising |
| Wunderkind | bounceClientVisitXXXXv | Store referral and landing page information. | Advertising |
| Wunderkind | API, BXDID, BXVID, BXWID, iv, __PT1CID, __PT1DID, v | To store temporary data for analytics. | Advertising |
| Wunderkind | bxgraphGDPROptOut, bxgraphv2CCPAOptOut, bxgraphOptOut, bxgraphYOCOptOut | Used to opt out and respect privacy. | Advertising |
| Wunderkind | wdidXXXX | Used in server side tracking to persist the identifier. | Advertising |
| Wunderkind | __3idcontext, __adcontext, __idcontext, _idcontext_APIKEY | Helps id reinforcement. | Advertising |
| Wunderkind | bounceClientVisit XXXXc | Used to set data when a conversion occurs. | Advertising |
| Wunderkind | gdpr_opt_out, bxgraphv2CCPAOptOut | Used for GDPR and CCPA purposes. | Advertising |