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Publisher

Name

Objective

Type

OneTrust

OptanonConsent

To store information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category.

Technical

OneTrust

OptanonAlertBoxClosed

To enable the website not to show the cookies consent banner more than once to a user.

Technical

 

Publisher

Name

Objective

Type

Target2sellt2s-analytics, t2s-p

To collect information on user behavior in order to compile statistics and optimize the merchandising of the website.

Functional
Target2sellt2s-personalisation

Based on the user behavior, the purpose is to adapt and personalize the display of products of the website.

Functional
AB TastyABTasty

To store all the experiments data: visitor ID, campaign history, timestamp and account settings.

Functional
AB TastyABTastySession

To determine if the user is entering in a new session (also containing the landing page URL).

Functional

Publisher

Name

Objective

Type

Content Square_cs_id

To store technical user data.

Performance
Content Square_cs_s

To store session replay data.

Performance
Content Square_cs_c

To store user consent for using session data replay.

Performance
Content Square_cs_mk_ga

To ensure that Google Analytics integration is well implemented. 

Performance
Google Analytics_ga

To distinguish users.

Performance
Google Analytics_ga_<container-id>

To persist session state.

Performance
Google Analytics_gid

To distinguish users

Performance
Google Analytics_gac_<property-id>

To store campaign-related information for the user.

Performance

 

PublisherNameObjectiveType
Facebook_fbpTo identify browsers for the purposes of providing advertising and site analytics services.Advertising
Facebook_fbc To personalise content (including ads), measure ads, produce analytics and provide a safer experience.Advertising
Pinterest_pin_unauth To group actions for users who cannot be identified by Pinterest.Advertising
TikTok_ttpTo measure and improve the performance of TikTok advertising campaigns and to personalize the user's experience.Advertising
Microsoft Bing Ads_uetsidTo contain the session ID for a unique session.Advertising
Microsoft Bing Ads_uetvidTo store a unique and anoymized visitor ID.Advertising
TeadstfpsiTo give a precise and reliable measure to help Teads improve website metrics.Advertising
Teadstt_viewerTo store the user creative informations across all domains a user is visiting.Advertising
Snapchatsc_atTo identify a visitor across multiple domains.Advertising
Snapchat_scidTo identify a visitor in the current session.Advertising
Snapchat_scid_rTo identify the browser for the visitor.Advertising
Snapchat_scsridTo store the session ID for identifying interactions in the current session.Advertising
Snapchat_scsrid_rTo store the session ID for identifying interactions in the current session when reconnecting.Advertising
Google Ads_gcl_awTo store ad click information and improve conversion attribution.Advertising
Google Ads_gcl_auTo store ad click information and improve conversion attribution.Advertising