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Publisher | Name | Objective | Type |
OneTrust | OptanonConsent | To store information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. | Technical |
OneTrust | OptanonAlertBoxClosed | To enable the website not to show the cookies consent banner more than once to a user. | Technical |
Publisher | Name | Objective | Type |
Target2sell | t2s-analytics, t2s-p | To collect information on user behavior in order to compile statistics and optimize the merchandising of the website. | Functional |
Target2sell | t2s-personalisation | Based on the user behavior, the purpose is to adapt and personalize the display of products of the website. | Functional |
AB Tasty | ABTasty | To store all the experiments data: visitor ID, campaign history, timestamp and account settings. | Functional |
AB Tasty | ABTastySession | To determine if the user is entering in a new session (also containing the landing page URL). | Functional |
Publisher | Name | Objective | Type |
Content Square | _cs_id | To store technical user data. | Performance |
Content Square | _cs_s | To store session replay data. | Performance |
Content Square | _cs_c | To store user consent for using session data replay. | Performance |
Content Square | _cs_mk_ga | To ensure that Google Analytics integration is well implemented. | Performance |
Google Analytics | _ga | To distinguish users. | Performance |
Google Analytics | _ga_<container-id> | To persist session state. | Performance |
Google Analytics | _gid | To distinguish users | Performance |
Google Analytics | _gac_<property-id> | To store campaign-related information for the user. | Performance |
Publisher | Name | Objective | Type |
_fbp | To identify browsers for the purposes of providing advertising and site analytics services. | Advertising | |
_fbc | To personalise content (including ads), measure ads, produce analytics and provide a safer experience. | Advertising | |
_pin_unauth | To group actions for users who cannot be identified by Pinterest. | Advertising | |
TikTok | _ttp | To measure and improve the performance of TikTok advertising campaigns and to personalize the user's experience. | Advertising |
Microsoft Bing Ads | _uetsid | To contain the session ID for a unique session. | Advertising |
Microsoft Bing Ads | _uetvid | To store a unique and anoymized visitor ID. | Advertising |
Teads | tfpsi | To give a precise and reliable measure to help Teads improve website metrics. | Advertising |
Teads | tt_viewer | To store the user creative informations across all domains a user is visiting. | Advertising |
Snapchat | sc_at | To identify a visitor across multiple domains. | Advertising |
Snapchat | _scid | To identify a visitor in the current session. | Advertising |
Snapchat | _scid_r | To identify the browser for the visitor. | Advertising |
Snapchat | _scsrid | To store the session ID for identifying interactions in the current session. | Advertising |
Snapchat | _scsrid_r | To store the session ID for identifying interactions in the current session when reconnecting. | Advertising |
Google Ads | _gcl_aw | To store ad click information and improve conversion attribution. | Advertising |
Google Ads | _gcl_au | To store ad click information and improve conversion attribution. | Advertising |