Christian Louboutin shows its new store's concept in Madrid

In Madrid, this store reopening after renovation marks one of Louboutin’s concept renewal that was part of the brand’s identity from 2017: The Parisian Apartment.

Deeply attentive to keeping a close and friendly relationship with the clients, Christian Louboutin’s brief for the interior concepts was very clear from the beginning:

The boutiques should look like a living room where women do not feel like they are in a store but in the home of a friend who loves them and knows them well. Their friend has prepared different spaces across various corners of the world where they can meet and have fun.

Christian Louboutin

Christian Louboutin in his Parisian Apartment

Throughout its network, the brand develops three different concepts based on three of Christian’s properties, to share his world and personal taste with his clients.

The Parisian Apartment concept - very much inspired by his own - is a very rich and eclectic interior, widely influenced by the French 1930s Art Deco movement that Christian particularly loves.

Numerous design details from Christian’s home are directly implemented into the boutique, such as the bookshelves displays, the scale-shaped tiles, or even the decorative floor tiles. The joyful composition emphasizes the uniqueness and the originality of handmade objects and organic forms, mixing vivid colors and textured materials.

Christian Louboutin's dining room, bookshelves and tiled wall.

Along with all the displays, the range of seats has also been completely redefined in their formats and designs. The armchair and pouf bring, for example, a twist on the famous Armchair Club, typical from the Art Deco movement, focusing on comfort through generous proportions and rounded lines.

A particular attention has also been brought to the lighting fixtures, through bespoke designs, using noble materials like solid brass and fine craftmanship from Venitian glass makers.

Collages of the Parisian Apartment Concept

As it is frequently the case in different boutiques, Madrid also showcases a very unique artwork made specifically for the space.

In the entrance, a large panel of straw marquetry pays tribute to the Art Deco Movement through both its technique and content. Made in collaboration with the artist Gregory Lewis, this decorative panel is inspired by Lempicka’s work, one of the most influential art deco painter of the time.

This design experiments with textures, patterns and collages to skillfully mix fashion and architecture. Just like the paintings, the panel juxtaposes delicate lines of the female body in luxurious attire and stronger ones for the buildings in the backgrounds.